General Motors Launches OnStar Insurance: Data, Transparency, and Value

Release Date:

January 11, 2021
Send me a reminder
Andrew Rose


Andrew Rose


Andrew Rose has been working in or running start-ups for nearly15 years and has nearly 20 years of experience in the insurance industry in avariety of senior roles.  He assumed the role of President of OnStarInsurance – part of General Motors – at the start of 2020 to leverage GM’sscale and the value of the OnStar data. Prior to that Andrew was CEO of, a subsidiary of AdmiralGroup plc (the UK’s largest auto insurer), White Mountains, and Mapfre. is a consumer website focusing on the transparent and accuratecomparison of insurance products from 70+ insurance brands.


OnStar Insurance

OnStar Insurance

In November 2020, GM announced that its focus on a world-class customer experience would be taken to the next level—OnStarInsurance Services. With over 20 years of giving consumers confidence in their vehicle protection with emergency services, navigation, and diagnostics, this move places them as an innovative industry leader. By offering fair quotes, based on vehicle usage, not demographics, and coming in with the transparency that’s always been a part of their mission, this announcement was sure to disrupt the industry.

Over the next few years, OnStar Insurance Services plans to develop a digital insurance experience that is:

  • SECURE: In the future, if an accident occurs, OnStar Insurance policyholders who have an OnStar Safety & Security plan will have added peace of mind knowing that Automatic Crash Response can notify an OnStarEmergency-certified Advisor who can send for help.
  • FAIR: OnStar Insurance Services is working with its insurance carrier partners to offer insurance that takes biased judgement out of insurance shopping by focusing on factors within the customer’s control:individual vehicle usage and rewarding smart driving habits that benefit road safety.
  • PERSONALIZED: With advanced technology and data-backed analyses of driving behavior, OnStar Insurance Services plans to build on the learnings of the OnStar Smart Driver feature to provide proactive recommendations for smarter driving habits so customers can drive more safely and potentially earn discounts.
  • EASY TO USE: OnStar will work to provide customers with a seamless insurance shopping experience. With OnStar Insurance Services, convenient online support will be available, and OnStar Insurance Services’ agents will stand ready to help customers with insurance needs.

View all speakers

Free registration for exclusive access to AutoTech Effect episodes

Thank you! Your submission has been received! We'll send you a reminder email before each episode is released.
Oops! Something went wrong while submitting the form.