Duke Hale, chairman of the board and CEO of HAAH MotorsHoldings, is known for his work for both European and Asian automakers. The company’s dedication to a disruptive, customer-friendly automotive retailing process, the HAAH Innovation Model, comes from his leadership. It is his vision that created a company committed to providing a transparent, respectful, digitally fluid, and open relationship with vehicle buyers, new car dealers, employees, and the community. As Hale puts it, “the goal was to create customer-friendly, dealer-friendly, employee-friendly and community-friendly organizations.
HAAH Automotive Holdings is driven by Duke Hale, Chairman and Chief Executive Officer. With a vision focused by over 35 years of experience in the import automotive distribution business, Hale and the HAAH team of forward-thinking auto executives combine their experience and insights to transform the industry from the inside. HAAH is passionate about changing the relationship with the customer and building a community-friendly business. For car buyers, their mission is to deliver an exceptional shopping, buying and owning experience that is unlike anything in the industry today, by delivering a simple, fully transparent buying process and an approach to vehicle service and ownership founded on peace of mind.